As compared to the evolution of hotel room reservations using ICT, the traditional method provides a ‘personal touch’ to the whole transaction as compared to the online room reservations.
Some people may not trust online agencies as they have to provide their personal particulars and credit cards information over the Internet. This is because there are past cases where there were people who stole these information for criminal events. Thus, some customers still prefer to doing their bookings through the telephone.
However, this lost in trust is greatly improved with The Electronic Trust foundation (eTrust) which is an organization dedicated to the promotion of online privacy through the establishment of best practice and policy. The programme is currently available to online businesses and web sites operating internationally or nationally.
With reference to Zuji.com which practices online dynamic marketing, prices of hotel rooms and packages could change within seconds. Consumers may find themselves caught in a situation whereby the room rates may differ greatly in a matter of seconds and they may have to reserve rooms at different prices if they are in desperate need to reserve the rooms, thus causing inconvenience when spliting costs among the involved parties.
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